Customer Buying Journey

Audience: New hire sales professionals (primary), all employees (secondary)

Purpose: As part of a larger initiative for sales training onboarding redesign, this online course introduces the typical customer buying journey. This online course was developed with a core and common lens in mind so that it could be leveraged to describe the “customer buying journey” to all employees, too.

My Role: I end-to-end consulted and conducted intake analysis, developed, designed, and implemented this online course. This course was derived from independent research and interviewing Subject Matter Experts and key stakeholders.

Tools Used:

• Articulate Review (360)
• Articulate Rise
• Vyond
• Microsoft PowerPoint
• Workday Learning

Check out some screenshots of the online course.